IMARC Group, a leading market research company, has recently releases report titled “Exhibition Organizing Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The global exhibition organizing market size reached US$ 30.88 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 40.39 Billion by 2028, exhibiting a growth rate (CAGR) of 4.48% during 2023-2028.
What are Exhibition Organizing?
An exhibition refers to an organized presentation and display of an exquisite selection of products and services. It aids in attracting a wider number of visitors and building new customer relationships. In line with this, an exhibition is usually organized within an educational and cultural setting, including a library, museum, art gallery, park, hall, etc. It is conducted by planning a theme, finding locations and sponsors, marketing, generating sales, promoting, delivering a message, building a brand, etc. An exhibition is arranged by specialists to simplify the entire event, such as the preparation, planning, and post-event stages. It provides the possibility to bring buyers, purchase influencers, suppliers, consultants, and the media together.
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What are the growth prospects and trends in the industry?
The growing number of commercial gatherings and trade fairs is among the key factors stimulating the exhibition organizing market. Moreover, the inflating popularity of virtual events among small and medium-scale enterprises (SMEs), on account of the rising digitization and the elevating utilization of the remote working module, is acting as another significant growth-inducing factor. Besides this, the increasing need for exhibition management services and the emerging trend of theme parties are positively influencing the global market. Furthermore, numerous exhibition organizers are focusing on utilizing social media for several promotional activities, such as celebrity endorsements, branding, event invitations, etc., which is also propelling the market growth. Apart from this, the escalating demand for professional planners to address the evolving requirements of clients and the widespread adoption of guest data for personalized services are anticipated to fuel the exhibition organizing market.
What is included in market segmentation?
The report has segmented the market into the following categories:
Area Insights:
- 5000-20000 Sqm
- 20000-100000 Sqm
- More Than 100000 Sqm
Application Insights:
- Commercial Exhibitions
- Art Exhibitions
- Academic Exhibitions
- Others
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Who are the key players operating in the industry?
The report covers the major market players including:
- Coex
- Emerald Events
- Fiera Milano S.p.A.
- GL events
- Hong Kong Trade Development Council
- Koelnmesse GmbH
- Messe Frankfurt GmbH
- Messe München GmbH
- NürnbergMesse GmbH
- RELX Plc
- Tokyo Big Sight Inc., etc
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