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Learn all you need to know to sell on Amazon’s international marketplaces with this comprehensive blog for Amazon FBA

Curious as to how to expand your Amazon FBA business internationally? You’ve arrived to the proper location then.

Few internet merchants would rather grow domestically than enter new markets internationally.

This is likely due to the fact that selling in a foreign nation might be a daunting prospect for anybody. However, what if we told you it was simple?

How many online stores does Amazon operate? Even though Amazon has 18 marketplaces and about 400 million goods, many sellers and brand owners still exclusively sell in the United States on To help you learn more about selling worldwide, we’ll examine each marketplace in detail, including statistics, the number of sellers, and more.

Each area of Amazon’s marketplaces has a group of nations, each with its own marketplace. Let’s examine the various areas and the nations that make them up. Even though regions are collections of nations, you will still need a seller account in each marketplace to sell there.

We’ll be talking about the details and advantages of Amazon’s international marketplaces in this blog post.

  • What Merchandise Does Amazon Offer Around the World?
  • What is the process for selling internationally on Amazon?
  • The Upsides of Selling on Amazon Worldwide
  • Standards for Acceptance of a Product
  • What do every one of Amazon’s marketplaces offer?
  • How to Break into the Global Market
  • Conclusion

What Merchandise Does Amazon Offer Around the World?

You may offer your items for sale on Amazon’s international markets using a service called Amazon Global Selling (or AGS).

Right present, Amazon has 13 online marketplaces (or websites) throughout the globe, making it possible for sellers to expand their operations internationally regardless of where their physical locations are.

European: (Germany) is included in the list of Amazon marketplaces.

Amazon UK –


The Spanish

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Asia: India’s




Mexico’s version of in North America




Some internet markets, like the Australian market, are quite young.

With the exception of Europe (the United Kingdom, France, Germany, Spain, and Italy), North America (Canada, Mexico, and the United States), and Australia, you require a separate seller account (individual) for each nation.

When you join any of these online marketplaces using your Unified Account, you’ll have access to all of the other nations’ markets as well.

What is the process for selling internationally on Amazon?

The process of selling on Amazon globally (AGS) is easy to understand. These are the stages involved:

Make a Call and Sign Up: You’ll need to settle on a choice before you can sign up to sell on an online marketplace.

Make a List of: Once you’ve signed up, it’s time to start listing your wares for sale.

Customers who see what you have to offer decide to buy it. You will be notified as to where you should send your merchandise when this occurs.

Shipping: You may send the items directly to the consumers and confirm delivery, or you use Amazon’s Easy ship or FBA services to have Amazon handle the shipping for you.

Amazon deducts its standard transaction costs from the customer’s payment before depositing the remainder in your bank account.

The Upsides of Selling on Amazon Worldwide

Taking your items global might bring in a whole new set of buyers.

The greatest part is that Amazon takes care of all customer support for your shipments via FBA, so you don’t have to worry about a thing. As a result, you may join the market quickly and cheaply thanks to this. This opens the door for worldwide sales.


After signing up, your potential clientele will expand significantly.

Benefits of FBA: 

Thanks to FBA, Amazon has simplified formerly complex processes like customer assistance and international delivery.

Cost savings in advertising: Since you already have a solid customer base in your present market, Amazon makes going worldwide a breeze. Brand building expenses are therefore lowered.  

Sales rise in celebrations: Holidays are a great time to make more money, whether it’s Christmas, Cyber Monday, or Black Friday.

You may make money in any of these major currencies: Amazon handles everything from converting currencies to depositing funds in a safe manner.

Standards for Acceptance of a Product

When selling on Amazon’s EU marketplaces, be aware of any product limitations that may apply. Verify your items’ eligibility by visiting the restricted products page. To sell in the European Union, you may additionally need legal clearance for your goods.Products that violate Japanese law are prohibited from sale on To find out whether your items may be sold in Japan, see the prohibited products page. It’s possible that you’ll need legal clearance to sell certain items in Japan.

What do every one of Amazon’s marketplaces offer?

The team at Jungle Scout surveyed hundreds of Amazon sellers throughout the globe to compile the 2021 State of the Amazon Seller Report. Even while many international markets are quite different from one another, they can have some remarkable commonalities.

The vast majority of Amazon vendors are novices in their field.

More than half (54%) of vendors questioned had been in the business for less than two years. The majority of Saudi Arabian vendors (92%) have been in business for less than two years.

In contrast, the proportion of seasoned Japanese vendors is among the greatest worldwide. Only 17% have been in business for less than five years.

When it comes to international sales, nobody does it better than Fulfillment by Amazon (FBA).

More than ninety one percent of those polled utilize FBA regardless of the platform they sell on. 

The most common kind of company organization is private label. 

Sixty-six percent or more of vendors across all marketplaces choose the private label business model. (Private label is the process of producing and rebranding things under a new name in order to sell them on Amazon.)

Amazon sellers flock to the Home & Kitchen section.

Across all marketplaces, at least 37% of Amazon sellers are engaged in Home & Kitchen sales.

Only in Turkey is the opposite true; the Beauty & Personal Care market there is just as robust as any other. 

In 2021, vendors across all marketplaces will be emphasizing product discovery and listing improvement.

At least 57% of sellers across all marketplaces informed us that improving their product listings is a top priority for them in 2021. Sixty-six percent of those who answered our survey informed us that product discovery is their top priority.

Finding a product to offer is the biggest obstacle for every seller on Amazon or any other marketplace.Finding a product to sell on Amazon is the top one issue for at least 50% of respondents across all marketplaces. 

Getting help from Amazon or adapting to Amazon’s changes was the second most common complaint from vendors. 

How to Break into the Global Market

Those interested in selling on international markets may find a wealth of resources on Amazon, including a detailed Global Selling Guide.

The Amazon Worldwide Selling Handbook discusses:

  • Every venue where indie vendors may peddle their wares
  • Product factors to consider
  • Concerns about language assistance
  • Methods for Penetration of the Market
  • Regulations and taxes
  • Instructions for creating a foreign accountThe procedure for making payments


Brand owners and sellers should strategize their worldwide expansion plans, but they should also be aware of the potential and difficulties presented by Amazon’s global marketplaces.

You may launch your international Amazon company with SAECOM FBA PRO without leaving your desk. And its smart advertising strategies can help you sell more.


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