Here we go again with another design case study—this time focused on online marketing and e-commerce. Here we are today, revealing the steps our team took in developing the logo and website for GNO Wellbeing, a business that makes and sells weighted blankets designed to help people sleep better.
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Project
Personal branding, logo, and online store for the weighted blanket brand
Customer and Accountability
Everyone knows that getting enough good sleep is crucial to their overall well-being, productivity, and imagination. Anxiety, restlessness, and racing thoughts can be easily put to rest with the help of GNO Wellbeing’s specially designed and thoroughly test heavy blankets.
At first, GNO weighted blankets were exclusively available on Amazon, where they did very well. However, in order to broaden their audience and boost their profits, the founders of GNO chose to establish a strong brand and launch an e-commerce website. In addition, they aimed for a fresh brand identity that could adapt to different marketing needs.
Logo Creation
In this instance, as in others, developing a logo was a crucial part of the branding design process. Behind the brand message, the client laid out clear directions: For goal-getters, GNO Wellbeing is the name that matters when it comes to getting a good night’s sleep. Instead of a wordmark, they were going for a symbol logo because they thought it would be more fun, contemporary, and youthful.
Typical of logo design processes, the first step was to brainstorm potential overall visual concepts. From blankets and packaging to websites and social networks, the designer had to think about how the logo could be used on a variety of surfaces.
The initial group of ideas revolved around different ways of writing the letters.
Presented here is the self-covering symbol incorporating the letter G. All the rounded edges and gentle curves make it feel like home. The covering gesture also establishes a visual association with a blanket, which can help alleviate anxiety.
Brand Identity
The blanket’s folds served as inspiration for yet another logo design idea. Ripples on the water, a symbol of tranquility, were also mention.
Following this version, the first variant’s style was select to guide the creative search for a suitable symbol that would be visually appealing and informative.
The updated logo ideas provided a wide range of potential symbols for the finished brand symbol. Both color and outlined versions were available in the set; the majority of the versions featured familiar symbols like a moon, dreamcatcher, or sleeping cat, while a few featured more abstract signs.
Design
Branded candle packaging was another area that needed attention during the identity design process. Featuring an outline logo on the branded cork and a readable label that makes use of color marking to indicate different scents and clear typographic hierarchy to allow the buyer to swiftly scan the information, this candle offers a minimalist and elegant solution.
The company’s continued use of Amazon as a sales channel also necessitates revising and enhancing the Amazon presentation. Because of this, maintaining uniformity in the brand’s presentation was crucial. In pursuit of this objective, we developed fresh infographics to bolster the identity and web design solutions.
Site Development
Brand websites had to be visually consistent and harmonious with the identity concept, easy to use, and quick to let users understand the message, check out the product’s benefits, and buy it.
Featuring a harmonious blend of light and dark backgrounds, high-quality visual content showcasing the product from all angles, a well-defined visual hierarchy, legible fonts, and easily digestible information blocks, the website is both visually appealing and easy to scan.
You can access the site’s main navigation and shopping cart from any screen by utilizing the sticky header.
Take a look at this, the homepage. The site’s stated goal is to educate site visitors about the many ways in which weighted blankets can alleviate anxiety and sleep problems. The designers used custom illustrations to set a positive tone and evoke emotions on the website in order to swiftly prove that benefit. The information is present in an easy-to-understand format with distinct blocks of color serving as visual divisions. The color of the logo is mirror by the call-to-action button in the above-the-fold area.
In addition to the hero illustration, which depicts a woman sound asleep and immediately sets the mood, the layout also included additional custom 2D graphics, such as a sleeping cat character for the subscriber popup and the reviews section, as well as original icons that represent the product’s benefits.
