Let us ask you one business question – What’s better, acquiring new customers or retaining the existing ones? Sounds like a trick question? The answer is Retaining. Retaining the existing ones is always going to cost much less than onboarding new clients. No business can survive without customers. However, in spa and beauty salons preserving existing clients is a must for the growth of the business. Spas are the haven to your client’s rough day and serve as a heavenly escape. The market which used to be women-centric has started concentrating on male grooming as well. From massage therapy to facials to body treatments, there’s a surge in demand for spa services. If you’re an entrepreneur who’s passionate about wellness services then read on and discover the key strategies to retain your spa customers.
Importance of Customer Retain Strategies
Lead generation can be enhanced by focusing on client retention. Customer retention is the benchmark that businesses use to measure client loyalty over time and weigh the overall progress. To boost client retention businesses implement diverse tactics to cover the lost client count and serve better experience. An increase in customer retention can boost sales from 5 to 25 percent higher. Read on to learn the key strategies to retain your spa customers and ensure their loyalty.
Give a Memorable Welcome
When clients first walk in your door you have the best opportunity to give a memorable warm welcome. Make your first visit process a well-oiled machine. Your clients should feel appreciated and valued the moment they walk into your spa. Ensure to hire a friendly person for the front desk of your spa salon. Friendly and authentic interactions always leave a hearty perception adding the visit to the client’s core memory. Hey, it’s not us, that’s how the human brain works. A client will always remember a slight hiccup in the service rather than your extra discounts. A smooth first visit includes well-timed services and well-trained staff with excellent knowledge and expertise.
Be Authentic and Consistent
The importance of being authentic and consistent can not be overstated. If you’re out of their sight, you’ll be out of their mind. As such, it’s important to constantly make your services evident to your target clients. Build a sense of trust so that they count on you to deliver the same quality service on every visit. The point here is to find ways to retain your spa customers and build loyalty over time.
Expert Staff and Quality Service
The quality of your service and your team are the two biggest factors in client retention. Make sure your team has the right training and tools to improve their performance. Better-trained people make a productive team that serves better. Expert staff is one of the key strategies to retain your spa customers that will also help in:
- Building better customer relationships
- Increased engagement
- Improved collaboration
- Better productivity
- Enhanced company culture
- Employee retention and growth
- Happier clients
Everyone loves personalized remarks. Personalized communication immediately improves customer satisfaction while increasing your retention rates. If you want to cater to your client with excellent services, you’ll need a helping hand to lead the way. Picktime is an appointment scheduling software tailored to serve the needs of spa business owners. Picktime software will be like your 24/7 salesperson. There will be no extra installations required and it’ll handle all your bookings.
Using Picktime users will get a customizable booking page with a booking button for your website. You can conduct one-on-one or group sessions. It can be accessed at multiple locations and on any device, all you’ll need is an internet connection and a web browser. Picktime offers 24Hrs chat support for any queries and doubts. It will send automatic SMS & email reminders, you can conduct recurring appointment bookings, and sync with your favorite calendar (Apple/Google/Outlook). With its secure database, you can easily add your customers’ contacts and personal information. With the booking forms feature you can know about your client’s personal requests or requirements in advance. Not only this, you can have an overview of your business including – revenue, account activity, and upcoming appointments.
The software is packed with powerful features allowing clients to have powerful integrations with other business tools – PayPal, Stripe, Video Meetings, Booking Widgets, Email Marketing, CRMs, and many others. Sign up today for free to ensure the loyalty of your clients in your spa salon.
Discounts & Offers
Discounts and offers are nothing but giving a reason for your clients to come back. No matter if they’re new or existing clients, offering discounts on purchases always works as a motivating factor for them to return to your services. Discounted prices will encourage clients to seek out repeat purchases instead of turning to your competitors.
- Use a variety of coupons.
- Run limited-time offers
- Use coupons to reward customers
- Seasonal or monthly discounts
- Abandon cart offers
- First-time shopper discount
Hygiene and Cleanliness
There’s nothing scarier than using substandard products for your skin. Hygiene and cleanliness should be your topmost priority when starting a spa salon business. Having a clean environment is the best way to retain your spa customers. Your staff should be well trained on disinfecting procedures. The cleanliness of your spa will directly showcase your impression in front of the client. Stains, unclean surfaces, used towels, and unwashed equipment will leave you at risk of revenue loss.
Your marketing strategies directly impact the loyalty of your clients. It can be tempting when new in the industry to reach a wider clientele. You’ll feel like shouting and telling everyone about your services. You will want to gain the attention of all target audiences by sending direct emails daily or even multiple times a day. But remember to put yourself in this place and think how you will react to a business if they disturb you multiple times in a day just to advertise and show off their services and products. Either you will unsubscribe, mark them as spam, or start deleting their mails and we don’t want anything like this to your business.
Learning the key strategies to retain your spa customers requires a great deal of research and planning. You must craft marketing strategies, have a vision, decide on a niche to stand out from the competition, and put it all into a business plan. Spa salons are a rewarding opportunity to serve valuable services to those around you.