United States 4/14/2026AMH Goods, a U.S.-based soccer fan shop and official retail partner of IDA Sports, has announced the launch of its “Road to 2026” campaign, a dedicated collection of USMNT and Mexico supporter gear timed to the build-up to the 2026 FIFA World Cup. The campaign brings together licensed scarves, fan-version jerseys, supporter apparel, and women’s soccer gear under one focused effort to meet the growing demand from North American soccer fans ahead of the tournament.
The 2026 World Cup will be hosted across the United States, Canada, and Mexico, making it the first tri-nation tournament in the history of the competition. Sixteen cities across three countries will host matches, with American and Mexican fans having the opportunity to follow their national teams in home stadiums and cities they can actually get to. AMH Goods is positioning its “Road to 2026” campaign to serve those fans directly, with gear that works in the stands, in fan zones, and everywhere in between.
The Campaign & What It Includes
The “Road to 2026” collection is built around USMNT and Mexico national team merchandise, with an emphasis on items that carry real supporter value rather than general fan apparel that could belong to any sport or moment.
The lineup includes official FMF supporter scarves for the Mexico national team, featuring the “SÃ Se Puede” design that has become one of the most recognized pieces of Mexican soccer fan culture. On the USMNT side, the collection includes player-specific supporter scarves for Christian Pulisic, Weston McKennie, and Giovanni Reyna, three of the most prominent names in American soccer heading into the tournament cycle.
The campaign also features the 2026 Mexico World Cup away jersey in both fan and player versions, giving supporters on both sides of the rivalry the option to gear up with officially licensed tournament merchandise well ahead of the opening match.
IDA Sports Partnership & Women’s Soccer
A significant part of the “Road to 2026” campaign is built around AMH Goods’ role as an official retail partner of IDA Sports, a women-specific soccer brand that designs cleats built exclusively around female foot geometry.
The partnership reflects AMH Goods’ focus on the women’s soccer side of the sport, which has grown substantially in recent years through increased NWSL visibility, the 2023 Women’s World Cup, and rising youth participation numbers across the United States. IDA Sports cleats are stocked as part of the “Road to 2026” collection because the 2026 tournament and the general growth of soccer in North America is not a men’s-only story.
Women are playing at higher numbers than at any point in the sport’s history in the United States, and they’re following the game at every level from youth leagues to the professional game. Making sure the gear available to those fans and players actually fits and functions correctly for them is part of what the partnership with IDA Sports is designed to address.
Why the Timing Matters
The 2026 World Cup is not an abstract future event anymore. The schedule is set, the host cities are confirmed, and fans are already making plans. Some are booking travel. Some are figuring out which matches they want to attend based on which cities make the most sense for them logistically. The appetite for tournament merchandise is building in real time.
AMH Goods is bringing this campaign to market now because the fans who are most invested in the tournament are the ones planning ahead. A supporter scarf bought today is a scarf that goes to the actual matches. A jersey purchased during the build-up is the one worn for the group stage, worn again for the knockout rounds, and kept for years as the piece that embodies what it felt like to follow a team through a home World Cup.
The “Road to 2026” campaign is also timed to AMH Goods’ ongoing expansion of its World Cup category, which sits as a dedicated section of the shop at amhgoods.net. The category will continue to grow as additional licensed merchandise becomes available through the shop’s authorized retail partnerships.
Authorized Retail Partnerships
AMH Goods operates as an authorized retailer for several brands in addition to IDA Sports, including Hummel USA and ICON Sports, and as a team sales partner with Soccer.com. These partnerships mean the merchandise available through the shop comes through verified supply chains with full licensing backing.
For fans who have become more careful about where they buy soccer merchandise, particularly as the counterfeit market for popular national team kits has grown in the lead-up to major tournaments, buying through an authorized retailer provides a level of assurance that general marketplace listings cannot.
The “Road to 2026” campaign merchandise is available now through amhgoods.net, with first-order discount available for new customers who sign up through the site.
About AMH Goods
AMH Goods is a soccer fan shop based in Meridian, Idaho, serving soccer supporters across the United States. The shop carries a range of licensed soccer merchandise including club and national team jerseys, supporter scarves, soccer balls, fan gifts, and women’s soccer gear. AMH Goods is an official retail partner of IDA Sports, an authorized Hummel USA retailer, an authorized ICON Sports retailer, and a team sales partner with Soccer.com. The shop can be reached at [email protected] or by phone at (208) 254-1189.
Contact:
AMH Goods
(208) 254-1189
