SEO also known as Search Engine Optimization is a process of optimizing a website’s content to make it more visible and to rank higher in search engine result pages (SERP).
SEO involves a variety of strategies and methods that are aimed at improving a website’s ranking in an organic way( non-paid) to drive more traffic to your website.
Why SEO is important? SEO is important because it helps your website rank at the top position in SERP(search engine result page) and also helps in improving its visibility, which results in more traffic and will help your brand establish itself as a trusted authority in your industry.
8 Ways to Improve Website Ranking with SEO
- Produce relevant and high-quality content
- Update your content regularly
- Optimize on-page SEO element
- Optimization for mobile devices
- Improve the site’s load speed
- Optimize for feature snippets
- Backlink from an authority website
- Optimize for local SEO
Produce Relevant and High-Quality Content
Publishing high-quality and relevant content on your website will help you increase your website’s ranking. Now the question arises, How to write high-quality and relevant content? The best thing you can do is give a direct answer to the query people searching for. Producing helpful, useful, educational, and accurate content plays an important role in increasing content quality.
Another thing you can do is use proper layout, like using headings, and subheading, short paragraphs, lists. Applying these techniques will make your content readable for both users and search engines.
Update your content regularly
Updating your website content regularly is a best practice that can help you improve your page rank. Search engines generally prefer those websites that are frequently updated with new and relevant content. Updating your website regularly signals crawlers(google bots) that the site is active. If your website is outdated it may not rank in the SERP.
Optimize On-Page SEO Elements
Optimizing On-page SEO elements refers to different aspects and approaches that you may implement into the content and structure of your website to boost its visibility and ranking. If your content is not relevant or it looks spammy or is stuffed with keywords then doing on-page will give you no benefits.
Now let’s talk about some on-page SEO elements:
- Title tag: Keep your title relevant because the first thing user see after searching a query is the title. Keeping it descriptive and relevant will help you get more clicks.
- Meta Description: After the title next thing the user sees is the description. Provide a short summary of the content.
- URL: Keeping URL short and keyword optimized is a best practice.
- Heading Tags: Using a proper heading format makes your page scannable and readable for users and the search engine.
- Alt Tag: Using ALT helps the search engine understand what the image is about.
- Internal Linking: Using internal linking helps search engine discover and crawl new pages.
Optimization for mobile devices
According to Google optimizing your website for mobile is considered a ranking factor. If your site isn’t optimized for the mobile user will face difficulty in viewing your page and it will also impact your site ranking.
Three methods to create a mobile-friendly website.
- Responsive Design: Serves the same HTML code on the same URL regardless of the user’s device.
- Different URLs: Serves different codes to each device, and on separate URLs.
- Dynamic Serving: Uses the same URL regardless of device, but generates a different version of HTML for different device types.
Improve the site’s load speed
Website speed plays an important role in ranking. Search engines examine website speed while crawling. If your website loads slowly users will more likely to leave. If your site takes more than 3 seconds to load then you will need to improve it. You can check your website speed with PageSpeed Insight.
To improve website speed:
- Reduce Image size.
- Use WebP or SVG format before uploading images.
- Remove unnecessary plugins.
- Delete unnecessary third-party scripts.
Using these techniques you can improve your website’s speed.
Optimize for feature snippets
Feature Snippets also known as “position zero” are exceptional search results that appear on top of SERP(search engine result page). The content for feature snippets is pulled from one of the top 10 pages. Ways to get your content in feature snippets:
- Try to give a clear answer to the query.
- Use proper heading format.
- Use Lists in your content.
Remember that not all queries trigger feature snippets because of Google’s regularly evolving algorithms. So, even with proper optimization, there is no guarantee that your content will be featured.
Backlink From an Authority Website
Getting Backlinks from authoritative websites is considered high quality and can also help you in improving your site ranking on the search engine result page. Links from authoritative websites are often seen by search engines as a vote of confidence.
How to get backlinks? To get backlinks all you have to do is start publishing good quality and relevant content, start doing guest posting, and try to get links from a news website. News Websites generally have high domain authority getting links from these types of websites will increase your website’s trust level.
Optimize for local SEO
Local SEO is a strategy that helps your business stand out in local search results. Such as Google Maps, Business Listings, and Organic results. In other words, local SEO is a process of optimizing your website to rank higher and increase its online presence. You can optimize for local SEO by following these steps.
- Claim and optimize your GMB(google my business) profile by providing information about your business name, address, phone number, and more.
- Do keyword research and target locally relevant keywords for your business.
- Doing citations: It is a process of mentioning NAP(Name, Address, Phone number) on review sites, listing websites, and online directories.
Conclusion
These are the top 8 ways that you can use to make your website rank better in the SERP. Applying these SEO tips to your website will help you increase ranking, traffic, and visibility organically. However, If you are looking for an SEO-oriented agency to do all your SEO-related tasks then I have a perfect option for you. “Quibus Technosys” is an ROI-focused SEO Company in Jaipur and has been working as a digital marketing agency for more than a decade. They have worked with more than 50+ companies in India as well as internationally and helped them achieve their goal.
SEO Services provided by Quibus Technosys:
- Local SEO
- E-commerce SEO
- Enterprise SEO
- International SEO
Images below show how Quibus Techonosys is helping its clients in achieving their business goals.
FAQs
- What are the Benefits of improving website SEO?
Ans. The benefits of improving website SEO are, It helps in bringing organic traffic, generates leads, and helps build brand awareness.
- How to improve page rank?
Ans. To improve page rank:
- Publish relevant and high-quality content
- Update your content frequently
- Optimize your page load speed
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